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Jan-Mar 2022
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PUBLISHER’S PERSPECTIVE HEADER
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PUBLISHER’S PERSPECTIVE HEADER
The Critical Question

What am I to that? The that, being any decision, circumstance, or ethical conundrum, significant or mundane, being placed before me at any given moment. The thing demanding my vote, that I signal via statement or action its endorsement or rejection. I ask myself this question a lot these days.

The question serves me, as it forces a pause and reflection. It allows me the opportunity to step beyond the emotions of the situation, the excitement, the mental fatigue, or the fear, and look toward the future. It grounds me and allows me to contemplate how the decision might impact my self-image, as well as my standing with those I care about and lead. The question reduces the complexity amid the chaos to a single decision point: What am I to that?

Contents

Jan-Mar 2022
Solutions for a Precarious Planet
by Louisa Durkin
Collaboration, and people, drive transformative change.
What Corporates Can Learn from Start-Ups
by Helmut Schuster, Ph.D.
Making the leap from the comfortable and familiar into unknown spaces.
Tearing Down Walls and Building Bridges
by Jorge F. D’Garay
Strong leaders empower unity, solidarity, and humanity.
Overcome the Imposter
by Megan Militello
Taking chances and facing fear for growth.
Leadership as Advocacy
by William Hayden
Inspiring better, smarter, happier work.
Permission to Thrive
by Ginny Washburne
Powerful practices to unlock your inner awesome.
Why Ethical Leadership is a Sacred Duty
by Paula L. Pedene, APR, Fellow PRSA
Lessons from the past can sustain the future.
Lessons from the Stage
by Jessica Secan
Leadership and artistry create an inspirational dance.
The Power of Pause
by Olga Mayoral Wilson, APR, Fellow PRSA
Reflection is an extraordinary inspiration and motivator.
Fight, Flight, Freeze
by Christie Daugherty
Past trauma and its impact on future success.
Publisher
Rick Thomas

Editor
Nance Larsen

Cover Story Photo
Michael Confer
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Visualizer
Scott Mlynarczyk

Administration
Karin Norgard
Kelsey Richardson

Sales
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Startup
What Corporates Can Learn from Start-Ups
by Helmut Schuster, Ph.D.
I

t all started with £20,000 for a coffee-machine at the new Kipferl Café and Kitchen restaurant in Corums Field, London.

I’ve spent the majority of my career in large, global companies, but roughly 15 years ago a friend gave me my first opportunity to invest in a start-up: his hospitality business.

It was then that I caught the start-up bug. My corporate world experience could not have been more different from what I have since enjoyed with start-ups. While the success of my financial return on those investments remains to be seen, the learnings from them are certainly a dividend that continues to pay forward.

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Tijuana-San Diego borderline fence.
Tearing Down Walls and Building Bridges
by Jorge F. D’Garay
I

am convinced that those of us who dedicate ourselves to public relations are at the same time builders of bridges because bridges shorten distances, overcome obstacles, bring people closer, and open communications.

Living in the border city with the highest number of legal crossings between Mexico and the United States is a challenge and a great privilege. Two cities, cultures, and languages converge here: San Diego and Tijuana, California and Baja California, sharing the same climate, air, water, and even mayor. Many of its inhabitants spend part of their day in each country for work, studies, commerce, tourism, and residence. For more than a century, we have crossed that imaginary line that later materialized with a fence of steel cables, then a wall, then two, and, in some regions, even three walls that go from the mountains and deserts to the Pacific Ocean.

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Overcome the Imposter
by Megan Militello
M

y grandfather and father are both entrepreneurs, so naturally, being an entrepreneur was a dream of mine growing up. I remember selling handmade pipe-cleaner flowers and concocting other business plans as I sat in the office of my grandmother, who was the CFO. It was your classic family owned and operated business. However, in the background, there was a childhood full of chaos: a broken home, a mother I rarely saw after age nine, and a father who was always working. Entering high school, I had low aspirations and lacked direction, and I was completely unaware of the opportunities available to me or the unique capabilities I possessed.

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Leadership as Advocacy

by William Hayden
O

ur job does more to define us than any other factor in our lives, which means work matters. Work is the primary determinant of economic security, social status, and the structure of our relationships. My job has received more time and attention at every step of my career than my family, friends, and personal care combined. Beyond time spent, my work shapes my happiness, dignity, and the future I see for myself. I have been an employee and an employer, and if I’ve learned one thing, it is that work matters, and I do my best work when my work matters to me.

The reality of our modern work structure is that employee engagement isn’t a metric that’s been prioritized. In fact, a Gallup tracker for U.S. engagement has never shown more than 40 percent of employees to be excited about and committed to the work they do over more than two decades. In a country that has long espoused freedom of opportunity as a core value, a general acceptance that most people won’t like or care about their jobs has settled pervasively into American society.

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Solutions for a Precarious Planet
by Louisa Durkin
I

think that identifying solutions for the current environmental crisis is how we will ensure a healthy planet for future generations. Along these same lines, holding leaders accountable for implementing these solutions is how we will get the job done.

Maybe you’ve heard that one million species are at risk of extinction. As a master’s student, I remember reading an article in Science that examined the biodiversity crisis. It was authored by the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), a panel of dozens of scientists convened by the United Nations. I was alarmed, but also impressed, by the solution outlined in their 2019 report. The scientists, led by Sandra Diaz, called for transformative societal change to prevent ecosystem collapse. (As an integral part of nature, of course, ecosystem collapse means the end of humanity as we know it.) While the findings were startling, I was impressed that not only had the scientists identified the problem, they had also identified a solution.

Louisa Durkin
Photos by Michael Confer
Solutions for a Precarious Planet
by Louisa Durkin
I

think that identifying solutions for the current environmental crisis is how we will ensure a healthy planet for future generations. Along these same lines, holding leaders accountable for implementing these solutions is how we will get the job done.

Maybe you’ve heard that one million species are at risk of extinction. As a master’s student, I remember reading an article in Science that examined the biodiversity crisis. It was authored by the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), a panel of dozens of scientists convened by the United Nations. I was alarmed, but also impressed, by the solution outlined in their 2019 report. The scientists, led by Sandra Diaz, called for transformative societal change to prevent ecosystem collapse. (As an integral part of nature, of course, ecosystem collapse means the end of humanity as we know it.) While the findings were startling, I was impressed that not only had the scientists identified the problem, they had also identified a solution.

Permission to Thrive
by Ginny Washburne
“How do you stay grounded when the ground itself is moving?” – Esther Perel

I

am a huge fan of new beginnings, so it may come as no surprise that January is my favorite month. It also happens to be my birth month, which gives my annual New Year’s ritual even more meaning as I celebrate another trip around the sun. In the first few days of each new year, I step away from the noise of life to reflect on the past. My intention is to uncover and internalize life lessons, count my blessings, let go of what I need to release, and identify opportunities for growth. This practice allows me to make sure I am not carrying unnecessary baggage into the new year, and it fosters a sense of hope and excitement as I define my goals. I’ve practiced this ritual for nearly a decade, and there is a consistent theme woven through the fabric of each year.

woman jumping over letters on mountain spelling the word can't
Why Ethical Leadership is a Sacred Duty
by Paula L. Pedene, APR, Fellow PRSA
B

ecoming a VA whistleblower was not on my bucket list, and it remains my most challenging leadership decision. Facing this enormous challenge, while difficult, was also the catalyst for tremendous personal growth.

Lessons from the Past
Sometimes what we need to know to lead today is grounded in what we learned growing up. As a child, I attended Catholic school, and because it was close to home, it was an easy six-block walk with my brothers. When we arrived at school early, we could join a game of kickball, basketball, tetherball, jacks, jump rope, or whatever the nuns thought was appropriate.
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You’re equally an artist and an athlete, constantly chasing perfection. Communication, self-awareness, innovation, discipline, and teamwork are all intrinsically part of the package. After years of training, these skills become innate, and a leader has been created without even realizing it.
Lessons from the Stage
by Jessica Secan
I

t is truly majestic observing a ballerina on stage. Years of dedication, grace, technique, and grit are blended with the imagination of a composer and the artistry of a choreographer. Few activities pull together the complexity of acting, music, and pure physicality in the manner of dance. Anyone who has dedicated a large portion of their life to an artistic endeavor, such as ballet, would agree that, not only are you learning the art itself, you are learning to be a leader. I know this because I began my life as a ballerina.

Ballerina form

You’re equally an artist and an athlete, constantly chasing perfection. Communication, self-awareness, innovation, discipline, and teamwork are all intrinsically part of the package. After years of training, these skills become innate, and a leader has been created without even realizing it.

Lessons from the Stage
by Jessica Secan
I

t is truly majestic observing a ballerina on stage. Years of dedication, grace, technique, and grit are blended with the imagination of a composer and the artistry of a choreographer. Few activities pull together the complexity of acting, music, and pure physicality in the manner of dance. Anyone who has dedicated a large portion of their life to an artistic endeavor, such as ballet, would agree that, not only are you learning the art itself, you are learning to be a leader. I know this because I began my life as a ballerina.

Casting for Recovery
The Power of Pause
by Olga Mayoral Wilson, APR, Fellow PRSA
W

ith the dawn of each New Year, I deliberately reserve quiet time to take the opportunity to evaluate the last 12 months as they relate to my years on Earth. Through the impact of COVID-19, its variants, and newly imposed ways of life, I admit that, like many, I have adapted and made the best of it with my family and friends. I have discovered more than one thing during this long period.

All in all, I believe that my life has been and continues to be a gift, and I’m thankful for all challenges I have encountered. I learned early on that changes can be sudden and remain constant in our lives. However, the changes throughout the last two years have arrived at a faster pace. The changes as a result of COVID-19 defy the zones of comfort in my life, my family, neighborhoods, and schools. The changes disrupt my established routine, my beliefs, and my expectations. These changes claim access to my surroundings and act as a stop sign while traveling in unknown territory.

Intermission
I’m a leader, a strategic communicator specializing in crisis communications, and an educator. I believe that, in life, to stop is a must. I pause to take in the temperature of the surroundings and gather as much information as possible from reliable sources. This allows me to closely evaluate various scenarios and possibilities and anticipate outcomes. Then, and only then, I decide how to proceed. I have discovered that owning each moment is decisive to what happens next when encountering change, and that each challenge makes me stronger and wiser.
Fight, Flight, Freeze
by Christie Daugherty
The Call
S

eptember 5, 2008, is the day the world as I knew it was over. The call was brief but to the point. “Hey, it’s Linda from the bank. I wanted to give you as much notice as possible that the FDIC is shutting down the bank. I know that this is a complete surprise, as it is to many of us, and to be honest, I am not sure what the next few days and weeks will look like. So please do what you can to handle what you can in preparation.” What happened over the next seven years redefined everything I knew about myself, my strengths, my unknown weaknesses, and my inability to move.

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